If you want to rent out a holiday property, you usually use large booking portals such as Booking.com or Airbnb. Although these portals can offer a certain reach, they are not very personalised or appealing. In addition, part of the rental income must be transferred to the portal.
Creating your own website for holiday flats therefore offers numerous advantages. Compared to booking portals, it allows landlords to present their accommodation individually and provide extensive information as well as images and videos. In addition, having your own website enables direct contact with potential guests, which can build trust and allow landlords to save on commission costs. In this article, we provide instructions on how to create your own website for holiday properties.
Advantages and disadvantages of having your own holiday apartment website
Complete control over the presentation of the holiday flat
Possibility to provide extensive information
Direct contact with potential guests
Savings on commission costs
Opportunity for higher visibility through SEO measures
Possibility to decide for yourself who can see and rent the flat
Requires time and costs for creation and maintenance
Initial investment in setup, domain and hosting
Competition with established booking portals
Holiday apartment website - domain and hosting
Choosing a suitable domain and a reliable hosting provider are crucial. The domain should be short, concise and easy to remember. It makes sense to choose a domain with appropriate keywords, such as "holiday flat" or a location. The hosting provider should offer fast loading times and good support. With the provider Hostinger* There is good hosting including domain, email account and WordPress from just €3 per month.
Create a holiday apartment website
A holiday home website can be created in various ways. There are numerous modular system providers that can be used to create a beautiful holiday home website quickly and easily. If you want to be more flexible in terms of structure and functions, you can use a CMS (content management system) such as WordPress. The structure should be user-friendly and clear. Clear navigation and high-quality images are essential to appeal to potential guests. Numerous WordPress plugins and themes simplify the structure and management of the site. We are happy to support you in setting up your holiday apartment website with WordPress.
Website with booking calendar and booking function
An integrated booking calendar allows guests to view availability and book directly. This simplifies the booking process for guests and landlords. Such a booking calendar can also be synchronised with the booking status on Booking.com or Airbnb using plugins. Bookings can be made simply by email enquiry, which is then processed by the landlord. It is also possible to process the booking and payment directly on the website. There are also numerous plugins for this purpose.
Marketing a holiday apartment website
Marketing can include measures such as SEO, social media, email marketing and advertising. For example, blog posts about the region or travel tips in the destination can contribute to search engine optimisation (SEO). Social media advertising can include, for example, a competition or the marketing of the aforementioned blog posts. If you want to retain customers in the long term, you can rely on email marketing measures with special offers for regular customers. Traditional adverts in regional newspapers and magazines can also contribute to a good booking situation.
Conclusion
Creating your own website for holiday flats offers numerous advantages and can help to increase occupancy and turnover. Regular maintenance of the content and a good marketing strategy are important.
*This link is a referral link / advert.
Design ideas for a holiday apartment website
