Do I need to present my company on all social media platforms? Can I reach my target audience without advertising expenses? How do I appear at the top of Google search results?

The world of online marketing is vast and complicated if you want to be present everywhere. However, it's not always necessary! Depending on your target audience and the nature of your products or services, it may make sense to focus on two to three essential measures.

We are happy to advise you and also offer to manage your social media presence in the long term.

kompass-anker.de is a travel blog for cruise passengers that launched in September 2023. The marketing strategy aimed to be executed without a budget for advertising, such as Google Ads or social media ads.

Therefore, the focus of the marketing efforts was on two main strategies:

Successful SEO measures 
Through organic Google search, the blog (six months after launch) reached 33,000 impressions and approximately 1,900 clicks within 28 days in March/April 2024, due to search queries from the target audience.

Successful Pinterest marketing
After several months of regular pinning using relevant keywords, the blog achieved 14,000 impressions and 600 interactions in April 2024 through free marketing efforts on the Pinterest platform.